Last updated: [07/10/2025]

This Privacy Policy explains how Atua Ltd (“we”, “us”, or “our”), trading as TufLuck, collects, uses, and protects your personal information when you visit our website or contact us.

We are committed to safeguarding your privacy and ensuring that your personal data is handled securely and responsibly.

1. Who We Are

Atua Ltd
Trading as TufLuck
Registered in England and Wales
Email: info@tufluck.co.uk

Atua Ltd is the data controller responsible for your personal data.

2. Information We Collect

We may collect and process the following types of personal information:

• Contact details – such as your name, email address, phone number, and postal address.
• Order information – including billing and shipping details, and payment references (processed securely via third-party payment providers).
• Communications – details of any correspondence between you and us, including emails or messages through our website.
• Website usage data – including IP addresses, browser type, and cookies to help us improve our site and user experience.

We do not store full payment card information on our servers.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil orders or pre-orders.
• Communicate with you about your purchase or enquiry.
• Manage your account or warranty registration.
• Improve our website, services, and customer experience.
• Send you relevant updates or marketing communications (only if you have opted in).

4. Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

• To perform a contract (e.g. processing your order).
• To comply with a legal obligation.
• For our legitimate interests (e.g. improving our services).
• With your consent (e.g. marketing emails, if subscribed).

5. How We Protect Your Data

We use secure systems and encryption to protect your personal information. Access to data is restricted to authorised personnel only, and we regularly review our security measures to ensure your information remains safe.

6. Sharing Your Data

We only share your personal information when necessary, such as:

• With trusted service providers (e.g. payment processors, couriers, or IT support).
• To comply with legal obligations or requests from authorities.

We never sell or rent your personal data to third parties.

7. How Long We Keep Your Information

We retain your data only for as long as necessary to fulfil the purposes for which it was collected — typically for the duration of your warranty or to meet legal, tax, or accounting requirements.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (“right to be forgotten”).
• Object to or restrict processing in certain circumstances.
• Withdraw consent for marketing communications at any time.

To exercise your rights, contact us at info@tufluck.co.uk.

9. Cookies

Our website uses cookies to enhance your browsing experience. You can manage or disable cookies through your browser settings. For more details, please see our Cookie Policy (if applicable).

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at:
📧 info@tufluck.co.uk
📍 Atua Ltd, United Kingdom